Starbucks Corporation :: essays research papers

Starbucks Corporation CASE ANALYSIS FOR STARBUCKS CORPORATION I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee. By 1987, Schultz had expanded to three coffee bars and bought Starbucks from the original owners for $4 million. He changed the name of his coffee bars from Il Giornale to Starbucks. His intention for the company was to grow slowly with a very solid foundation. He wanted to create a top-notch management by wooing top executives from other well-known corporations. For the first two years, Starbucks losses doubled as overhead and op erating expenses increased with Starbucks’ expansion. Schultz stood his ground and did not sacrifice long term integrity and values for short-term profit. By 1991, Starbucks’ sales increased by 84% and the company was out of debt. Starbucks grew to 26 stores by 1988. By 1996 it grew to 870 stores with plans to open 2000 stores by the year 2000. II. Situational Analysis Strategic Analysis Business Level-Strategy: The business strategy of Starbucks’ is identical to the corporate level strategy since the company is a single business company, focusing on only coffee-related products and retail stores. Corporate Level-Strategy: Starbucks corporate strategy has been to establish itself as the premier purveyor of the finest coffee in the world, while maintaining their uncompromised principles as the grow. The firm principles of the company are seen with its maintenance of a great and proven work environment for every staff member in its retail stores. It upholds diversity and promises the highest standards for its products. The company satisfies customers and gives back to the community and the environment. Also, Starbucks persists to be profitable and it is. They live by a strict, slow growth policy completely dominating a market before setting its sights further abroad. This strategy has gained them the advantage of being one of the fastest growing companies in the country. Structure and Control Systems: Starbucks believes that their employees are one of their important assets in that their only sustainable advantage is the quality of their workforce.

Effects of Globalization on the Environment Essay

Globalization has had a huge impact on the world in a number of ways. It has increased the integration of countries’ individual economies, the rise in the world trade and multinational companies, and the effect of large amounts of money moving in and out of economies throughout the world. People around the world are more connected to each other than ever before. Information and money flow more quickly than ever before. In addition goods and services produced in one part of the world are increasingly available in all parts of the world. International travel and communication in now more frequent and has become commonplace throughout the world. It can not be denied that globalization has had an overwhelming positive influence. Millions of jobs have been opened up through the ever increasing productivity and efficiency of the global economy. Globalization for less developed countries has encouraged faster growth, in turn promoting poverty reduction, democratization and higher labor and environmental standards. It also gives citizens greater individual freedom to express views and experience cultures through such mediums as television and the internet, which encourage understanding around the world. This fairly new glorified issue has had a great impact on the global environment in addition to all other aspects of the world that it has affected. One of the greatest examples that come to mind is the endless support of the tsunamis victims. Without globalization the world could not have contributed to the extent of what we have. Relentless support has been granted to the victims of this tragic event in record time. Globalization has made this possible through the increase in technology and communication. Citizens of the world now have the ability to contribute time, money and supplies to countries that would otherwise be stranded or left hanging for a period of time. Our valiant efforts have put this epic event at an all time support relief. We are now able to send support in all forms more conveniently. Without the effects of globalization this event that has occurred would have been much more devastating. The world can thank globalization for this never ending support. In addition to the tsunamis relief support granted through globalization, it has affected the environment in other ways as well. It has greatly increased the environmental standards worldwide. Through the development of the internet many environmental agencies have evolved which have increased the protection of the environment. The internet has made them more effective and they are now able to communicate much easier than ever before. Through the development of environmental supports some beneficial factors have evolved such as new up to date emissions standards. This greatly reduces the worldwide threat of global warming. By agencies effectively implementing such standards our world has become safer and healthier. These efforts are now on a continuum which only leaves our world to improvement. Globalization is the reason for this and without it our world would be at risk of inevitable destruction. Through the efforts of environmental agencies we as a world are now aware and informed of the dangers of what used to be every day practices. We can thank the rise of globalization for our continuing efforts for world wide environmental improvement.

Reflection Paper Reflective Journal Synthesis - 1657 Words

Reflective Journal Synthesis Since the beginning, I have been unsure of what we were going to be doing, and how we were going to be able to interact with the aggregates at the shelter I was assigned to. I struggled with some of the thoughts in my head on how I was going to be open-minded and be non-judgmental during my time there. The first impression I had of the shelter, was very unsettling and worrisome. Putting myself in an uncomfortable position that I had never been before, I was still ready for the challenge and hoping at least to get one good thing out of this experience. In the beginning of book, â€Å"The Successful Internship†, it talked about the power of mindfulness and being present when talking or communicating with others. Being present at any moment in time gives us a sense of worth and accomplishment. Giving others our full attention can give them a sense of hope and a sense of belonging by knowing that someone is paying attention and possibly caring about them. We also must be mindful of our feeling and emotions by acknowledging them. This will help us check our personal feeling about others without projecting any prejudice against them. We experienced many challenges at the shelter from the group of men we came into contact with. The relationship at the beginning was slow coming and it took a few weeks to start creating a bond. There are many different personalities, ethnic backgrounds and sexuality with in the shelter. They have different learningShow MoreRelatedTeacher as Reflective Practitioner and Researcher3683 Words   |  15 PagesCLASSROOM AND BEHAVIOUR MANAGEMENT : TEACHER AS REFLECTIVE PRACTITIONER AND RESEARCHER INTRODUCTION Teaching profession can be exciting and rewarding, but also very challenging. Teachers-to-be study hard and learn a lot about the ‘basics’ of teaching – curriculum, assessment and pedagogy. The courses include theories about and models of growth and development, teaching and learning, motivation, behavior and pedagogy. Those theories are important because the reality is that children grow up differentlyRead MoreUsing Ict for Distance Learning Essay examples3348 Words   |  14 Pagesthe web site and read how to submit a question and to access my tutor’s response. I will be maintaining effective communication with my tutor by writing my reports and other assignments, by giving evidence through my self-assessment activities, reflective writing, the web searches I have conducted and web links I use, and my independent research. I will use language which is clear and concise and identifies that I have answered the questions and addressed the learning outcomes. This will ensure thatRead MoreReflective Essay2215 Words   |  9 PagesReflective Essay This essay aims to critically review my strengths and weaknesses as a self-regulated learner, in relation to key skills which demonstrate my ability to use reflective practice. Also, the essay will identify and implement the learning skills required to complete the modules in Year 2 of the programme. It will produce and make use of individual learning plans that reflect how I could improve upon my interpersonal skills and implement a personal development plan. Furthermore, a demonstrationRead MoreHow to Improve Systems5445 Words   |  22 Pagesrequest an appointment or drop in to see your instructor during office hours for feedback and/or assistance on your assignment outlines/ideas/work prior to the due date. You are also encouraged to visit The Centre for Student Success to assist you with paper preparation and library staff for help in accessing resources. Any student who needs academic accommodation as a result of a disability should advise both the instructor and Disability Support Services. COURSE TEXTS, ONLINE RESOURCES, ARTICLESRead MoreEssay about Motivational Strategy Guidelines Based On Self-Efficacy4929 Words   |  20 Pages Purpose of this paper The purpose of this paper is three-fold: First, to examine briefly Social Cognitive Theory’s view on the contribution of self-efficacy to learning and motivation; Then, to offer some guidelines for motivational strategies reflecting self-efficacy concepts that have been supported by research; Finally, to provide some possible ways to implement these guidelines in a mathematics class. Introduction Within us all is a desire to achieve. The need exists to show,Read MoreThe Nursing Knowledge, Philosophies, Reflective Practice2715 Words   |  11 Pages Philosophy Scholarly Paper Lilian Chira Beth-El School of Nursing Nurs 6100 Dr.Katz March 28, 2015 Abstract The purpose of this paper is to explore how the nursing knowledge, philosophies, reflective practice, theories, and how they have shaped the nursing practice and nursing today. Nursing is dynamic and evolving, and nurses need to acquire new knowledge to provide optimal care for patients. Nurses need to use practical knowledge, reflective practice, and experience they have acquiredRead MoreSyllabus3428 Words   |  14 Pagesthis course will be based on the following measures: Nursing Theorist/Concept Presentation 40% (See Guidelines) †¢ Oral (30%) †¢ Written (70%) Socialization Paper 40% (See Guidelines) Vulnerable Populations Assignment 10% (See Guidelines) Reflective Learning Journal 10% (See Guidelines) Total 100% Grading Scale: A = 93-100 B = 85-92 C = 80-84 A grade of 80 is required to successfully complete this course. SocializationRead MoreUnderstand Principles of Professional Development Essay5962 Words   |  24 Pagesskills and knowledge.’ The White Paper – ‘Modernising Social Services Promoting Independence, Improving Protection, Raising Standards’ (written in 1998) identified that 80% of all care staff had no formal training and that there were no national standards of practice. It stated that ‘A competent and confident workforce is an essential component of the  ©HSC DIPLOMA HELP 2012 modernisation of the social services. More recently there has been a consultation paper called ‘Independence, WellbeingRead MoreNursing Informatics2919 Words   |  12 Pages1 - Health Styles Electronic Literature Search Overview â€Å"Information is Power.† - M. Orsolits, C. Davis M. Gross, 1988, p. 108. The use of computers can encourage the rehearsal and development of higher-order thinking skills such as synthesis, algorithmic thinking, intuition, creativity, and â€Å"free-flow† thought. With the help of a computer, the same data or information can be easily clustered or cut in quite different ways to help the user to view the same problem or topic from quiteRead MoreEducational drama in education8389 Words   |  34 Pagesï » ¿Educational drama in education for sustainable development: ecopedagogy in action he research on which this paper is based is a response to the UNESCO directive for the Decade of Education for Sustainable Development (ESD) 2005–2014. Educators are advised to prepare young people for sustainable development and global citizenship and the Arts should be included in programmes in ESD. This paper presents an overview of a research project based on the hypothesis that educational drama might be a useful